Built to fix a broken system.
Finding a reliable local tradie shouldn't require weeks of research, three no-shows, and one quote that's triple the next. We built Choose Local so it doesn't have to.
Reliably connect Aussies with local pros they can trust - and give quality professionals a fair shot at real work.
How it started
“I just wanted a decent bathroom. It shouldn't have been this hard.”
We got sick of watching good people get burned - on both sides. We're a small Australian marketing business who has spent over a decade helping businesses find work. We've seen it all. Homeowners chasing professionals who never call back, and businesses pouring their hard earned money into ads, for leads that get sold off to 8 others, causing a bad experience for everyone. So we used our knowledge and skills to build a common sense solution. A platform that vets every pro properly, a matching engine that's based on quality (instead of highest bidder), and caps how many professionals receive the opportunity.
What we believe
Our principles
Trust through verification
Every tradie is licence-checked, insurance-verified, and reviewed by real homeowners.
Local first, always
We only match customers with professionals who actually work in their area.
Radical transparency
Customers see real reviews. Pros get each customer's details straight away. No surprises.
We back both sides
Most platforms optimise for one side of the marketplace. We obsess over making it work brilliantly for both customers and the professionals who serve them.
Ready to experience it yourself?
Whether you need a professional, or are one - we've got your back!